ROCKET LEARNING
-CANNES YOUNG LIONS INTERNATIONAL BRONZE WINNER-
ROCKET LEARNING
-CANNES YOUNG LIONS INTERNATIONAL BRONZE WINNER-
BRIEF
It was important to us that the rebrand represented Rocket Learning’s mission. Rocket learning is a non-profit organisation with the mission to empower low income parents to help educate their young children, lifting them out of learning poverty. They create videos and educational games, allowing parents in India to teach their 3-8 year olds at home. The idea behind the rebrand was to keep it dynamic, friendly and accessible, as Rocket Learning exists on many platforms and is targeted at both parents and children.
BRIEF
It was important to us that the rebrand represented Rocket Learning’s mission. Rocket learning is a non-profit organisation with the mission to empower low income parents to help educate their young children, lifting them out of learning poverty. They create videos and educational games, allowing parents in India to teach their 3-8 year olds at home. The idea behind the rebrand was to keep it dynamic, friendly and accessible, as Rocket Learning exists on many platforms and is targeted at both parents and children.
The logo combines a hand and a rocket, creating a rocket blasting off and a hand reaching down. The logo represents a helping hand reaching out to lift up those in lower income communities, while the rocket is the families being launched to their full potential through free and accessible education.
The logo combines a hand and a rocket, creating a rocket blasting off and a hand reaching down. The logo represents a helping hand reaching out to lift up those in lower income communities, while the rocket is the families being launched to their full potential through free and accessible education.
The poster visuals works in harmony with new tagline- “Reaching out, lifting up”, the helping hand reaching in, the rocket lifting up.
The poster visuals works in harmony with new tagline- “Reaching out, lifting up”, the helping hand reaching in, the rocket lifting up.
The mascot ‘Rocket’ is formed from the logo. He’s an alien creature that shifts shape to be able to help with any task the children might need assistance with. To have wide appeal to all users, while also having personality, we wanted an amorphous mascot that could adjust to any subject while being relatable in his expressions.
The mascot ‘Rocket’ is formed from the logo. He’s an alien creature that shifts shape to be able to help with any task the children might need assistance with. To have wide appeal to all users, while also having personality, we wanted an amorphous mascot that could adjust to any subject while being relatable in his expressions.
