STAND STRONG
-PART OF AWARD WINNING WORLD’S STRONGEST WOMEN CAMPAIGN-
STAND STRONG
-PART OF AWARD WINNING WORLD’S STRONGEST WOMEN CAMPAIGN-
BRIEF
#STANDSTRONG is a movement created by Allianz insurance and Women’s Aid. On the 6th February 2023, everyone in Ireland was invited to hold the yoga warrior pose to show their support for women subjected to domestic abuse. The italicised bold type represents the strength of the women while the kinetic type teases the movement of the event. The focus was kept on blue and purple tones to represent both brands.
BRIEF
#STANDSTRONG is a movement created by Allianz insurance and Women’s Aid. On the 6th February 2023, everyone in Ireland was invited to hold the yoga warrior pose to show their support for women subjected to domestic abuse. The italicised bold type represents the strength of the women while the kinetic type teases the movement of the event. The focus was kept on blue and purple tones to represent both brands.
To advertise the event, I created a wide range of digital and print assets – rolling out teasers across social media in the form of static and video social posts and following this with digital display ads, web ad banners, email newsletters and brochure print ads.
To advertise the event, I created a wide range of digital and print assets – rolling out teasers across social media in the form of static and video social posts and following this with digital display ads, web ad banners, email newsletters and brochure print ads.
Over 600+ people joined Allianz and Women’s Aid in Bray on the 6th February to take a stand against domestic abuse. Mark your calendar, as this is first of many years of #StandStrong to come.
Over 600+ people joined Allianz and Women’s Aid in Bray on the 6th February to take a stand against domestic abuse. Mark your calendar, as this is first of many years of #StandStrong to come.
